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The Importance of a Good Company Logo
When you finally find the courage to start your business, several things need to be done. The planning can overwhelm you and most entrepreneurs don’t know what to begin with. As a rising entrepreneur myself with years of experience, I have come to learn there are basic things that put your business in motion. One of them is a logo.
It is amazing how some business owners can neglect the significance of a logo in their business. They either push it aside or use a poorly done design. If you are misinformed or reluctant to put some good thoughts into your business logo, here are the top reasons why a logo is important.
Branding
This one is quite simple. Take a few moments to reflect on how many brand logos you know and what they stand for. I am sure a few come to mind such as the Apple logo, McDonald’s, Nike, and Coca-Cola. You can clearly see how these insignias give the brand an identity. No matter where they are placed, 99% of the world population can recognize these popular logos anywhere. The same thing applies to other businesses like yours. A logo helps you build a brand identity, which clients can relate to.
Attracts New Clients
At some point, you must have seen one or more impressive logos. I have had the urge to check out some businesses because of the attractiveness of their logo. It has to do with the brain‘s affinity for good graphics and visuals. Hence, if your logo is professional, it can trigger the curiosity of potential customers.
Sets you Apart
Every industry comes with competitors. To the ordinary eyes all boutiques or shopping malls may look the same, but with a professional logo design one of them can stand out. A logo sets you apart from the competition. It can send a clear message about how your company differs from others. For example, you could own a coffee shop along with 50 other people in your community, but you use green sources. A logo with an earthy theme can help to present that message.
Builds Trust
It is much easier to trust a company with a clear and well-designed logo. It makes customers feel you are honest and when they get to love your service their loyalty grows even deeper. Clients can identify your logo anywhere and even when it is on an unknown product, they buy because they trust you.
Reveals Professionalism
Having a logo doesn’t make you a professional. It’s using a great one that does the trick. A logo tells people you have a well-thought business plan. It implies you are here to stay and you like excellence. It helps to grow your brand awareness and add positivity to your reputation.
Characteristics of a Good Logo
- Simple
The most popular logos are always the simplest. They are easy to remember at any time.
- Impactful
Your logo might be simple, but you want it to leave an impression too. It is up to the designer to be creative and tactical in this area.
- Versatile
Logos can end up anywhere; from your top product to a souvenir. Ensure that the design is versatile to suit any material or object.
- Relevance
The logo must be relevant to your business. At a glance, people should be able to get a clear message of what you do and what makes you unique.
- Harmony
The design would involve fonts, symbols, colors, images, and so on. Make sure that every element of the logo is in harmony. Test the final product to be certain it represents your brand. Consider your brand’s future and how you think the logo would continue to play a role. Also, imagine you were a customer, ask yourself how you would perceive the logo.
There’s no shortcut or easy ways to get a business on its feet. Everything involves commitment, thought, and funds. A logo can stick with your business for years, so you must work towards obtaining the best design. A professional logo design can be provided by experienced creators. You can reach out to us right here to get a great logo.